Instagram Statistics Entrepreneurs Ought to Know in 2025 [Updated]

Questioning what developments are taking on on Instagram? Or what sort of competitors you’re up towards? These are important particulars that may form the remainder of your strategy on the platform. And maintaining with the newest Instagram stats will let you know precisely what it is advisable to know.

Staying on high of the newest social media stats will allow you to anticipate modifications and fine-tune your technique accordingly. That is significantly true for a platform like Instagram, which evolves quickly with new options.

So let’s check out a few of the high Instagram stats that may inform your technique for 2025.

Instagram consumer statistics

Understanding how folks understand and use the platform will allow you to perceive one of the best ways to attach with them. It will allow you to develop Instagram greatest practices to implement in your technique. These Instagram consumer statistics may give you a greater look:

1. Customers love to seek out buy inspiration on Instagram

From viral Reels to influencer sponsorships, there’s an abundance of content material on Instagram to drive product discovery. Our 2024 Social Media Content material Technique Report helps this, with 61% of social customers turning to Instagram to seek out their subsequent buy. It beats each different platform relating to driving product discovery.

2. Instagram customers search connection and leisure

Regardless of the algorithm serving customers with content material from creators, Instagram hasn’t misplaced its “social” component. The beforehand cited report discovered that customers primarily scroll Instagram to attach with family and friends. Whether or not they’re posting Tales or sharing Reels with buddies, Instagram helps customers keep related.

One other widespread cause for utilizing Instagram is to alleviate boredom. So customers hunt down entertaining content material to maintain themselves occupied.

Manufacturers ought to get forward by creating Instagram content material that may entertain their viewers.

3. Individuals are open to partaking with manufacturers on Instagram

Connection and leisure will be the major causes for utilizing Instagram. However that doesn’t rule out customers partaking with manufacturers on the platform. In actual fact, 69% of social customers in our 2024 Social Media Content material Technique Report see essentially the most partaking model content material on Instagram. Moreover, 44% even want that manufacturers used Instagram extra typically (increased than another community).

In different phrases, Instagram is a main community for manufacturers to have interaction their viewers.

4. Nearly each Instagram consumer makes use of the app alongside different platforms

In line with knowledge from Kepios, solely 0.2% of Instagram customers are distinctive to the platform. A lot of customers use it alongside different social media platforms comparable to Fb (80.3%), YouTube (76.9%) and TikTok (54.3%). Which means having a stable cross-platform advertising and marketing technique is essential on your model to succeed.

Instagram utilization statistics

How in style is Instagram when it comes to utilization? Let’s check out these Instagram utilization statistics to seek out out:

5. There are 2 billion month-to-month lively customers on Instagram

Newest experiences present that Instagram has 2 billion month-to-month lively customers. Whereas not on the Fb degree (over 3 billion), that is nonetheless large for manufacturers on Instagram. With the correct methods to get extra Instagram followers, these customers may flip into loyal followers of your model.

6. 50% of customers work together with manufacturers on Instagram

Having entry to an enormous consumer base alone is sweet information for manufacturers. What’s extra is that the platform’s customers are actively partaking with manufacturers. In line with our 2024 Social Media Content material Technique Report, half of Instagram customers work together with manufacturers at the least as soon as a day.

So your model presence on the platform received’t go to waste. It creates a possibility on your viewers to work together with you. This fosters a real connection and strengthens your relationship with them.

7. 84% of social customers have an Instagram profile

Though Instagram has fewer month-to-month lively customers than Fb, it beats each different platform relating to customers with a profile. The 2024 Social Media Content material Technique Report discovered that 84% of social customers have an Instagram profile (essentially the most of all networks within the report).

This means a deep dedication to make use of the platform with customers being invested sufficient to create a profile.

Instagram viewers and demographics statistics

Understanding Instagram’s demographics knowledge offers you an thought of the kinds of people that use the platform. This helps you assess whether or not the platform is related to your audience. Right here’s a fast breakdown of Instagram statistics associated to its viewers and demographics.

8.  The gender distribution of customers is night up

For some time, Instagram had barely extra male customers than feminine customers. As of January 2024, nevertheless, this gender distribution is beginning to even up. There are actually 50.6% male customers and 49.4% feminine customers. Which means the platform isn’t inherently higher at reaching one demographic viewers over one other.

9.  Gen Z audiences love Instagram, however they’re not the one one

Instagram sees the very best utilization amongst Gen Z and Millennials. Latest experiences present that over 60% of the platforms customers are aged between 18 and 34. In actual fact, it’s the go-to social community for Gen Z, with a whopping 91% of them having a profile on the platform.

Despite its recognition with Gen Z and Millennials, Instagram has a broad attraction throughout all age teams. There’s a good portion (over 32%) of customers aged 35 and older on the platform.

10. India and america have the best variety of customers

Very like different platforms, India leads the way in which even relating to Instagram. The nation has 362.9 million Instagram customers. The US comes subsequent with 169.65 million customers.

Instagram promoting and advertising and marketing statistics

Are you getting essentially the most out of your Instagram promoting efforts? Is it even value it to market your model on Instagram? Listed below are a number of Instagram stats to provide the solutions you want.

11. In-feed adverts make up a lot of the platform’s advert income

In-feed adverts proceed to dominate relating to producing income. Emarketer discovered that Feed represents 53.7% of the platform’s whole advert income. Tales come subsequent, representing 24.6% of whole advert income in 2024.

Nonetheless, it additionally notes that these shares will likely be dropping steadily as Reels income grows. The agency predicts that the mixed income share from Feed and Tales will drop to 73.8% in 2025.

12. The typical cost-per-click (CPC) of Instagram adverts is $0.00 – $0.25

Advert prices on Instagram are akin to different main platforms like Fb.

In line with a WebFX survey, the CPC for Instagram adverts is between $0.00 and $0.25. Impressions value barely extra, with 46% of corporations paying between $0.00 and $4.00 CPM (cost-per-impression) per 1,000 impressions. In the meantime, you’ll be able to count on to spend round $0.03 to $0.08 in CPE (cost-per-engagement).

13. Manufacturers see a mean conversion charge of 1-2%

Conversion charge for Instagram adverts differ based mostly on what you want to obtain. DriftLead experiences an general common conversion charge of 1-2% throughout all goals. Prime-performing campaigns could even have the ability to hit 3% or increased.

Right here’s a extra detailed breakdown of the common conversion charge by goal:

• Model consciousness: 5% – 1.0%
• Attain: 3% – 0.8%
• Visitors: 0% – 2.0%
• Engagement:0 % – 3.0%
• App installs: 8% – 1.5%
• Video views:5% – 1.2%
• Lead era:5% – 3.0%
• Conversions: 0% – 3.0%
• Catalog gross sales:5% – 3.5%
• Retailer visitors:5% – 1.5%

Instagram Tales and Reels statistics

Instagram provides a variety of content material varieties to select from, with Tales and Reels being in style choices. Try these Tales and Reels statistics to see how these codecs are performing:

14. Story attain charge is rising for smaller manufacturers

Smaller accounts on Instagram are seeing elevated visibility in kind for Story viewers. An Aura Company research famous a 35% improve in Story attain charge for manufacturers with underneath 10k followers.

Mid-size manufacturers (50k-200k followers) aren’t doing so unhealthy both, with a secure attain charge of 1.6%.

15. Smaller manufacturers get the very best Reels view charge

Even relating to Reels efficiency, smaller manufacturers have the higher hand. A Socialinsider research discovered that manufacturers with 1k-5k followers have the very best Reels view charge at 20%. Accounts with 5k-10k followers come subsequent with a view charge of 10.20%.

Even bigger accounts with over 100k followers nonetheless see a good view charge of 4%.

16. Customers are almost certainly to have interaction with short-form movies amongst model content material

In case you’re questioning what content material your viewers desires to see from you, the reply lies in video. And the shorter the higher, in keeping with Sprout Social’s 2024 Social Media Content material Technique Report. Brief movies (<15 seconds) are a favourite amongst customers when interacting with model content material. Static photos are equally in style, indicating a must diversify your content material kind.

17. Reels and Tales are essentially the most most popular video format

Talking of video content material, persons are almost certainly to have interaction together with your movies are Reels and Tales. These are the video codecs that folks have been partaking with essentially the most and can proceed to have interaction with within the close to future.

So when you want extra Instagram Story concepts, think about turning to candid quick movies to have interaction your viewers.

18. Reels utilization is rising for manufacturers

Owing to the smashing efficiency of Reels, manufacturers are additionally ramping up their utilization. Socialinsider famous a 12% improve in Reels utilization amongst manufacturers between 2023 and 2024.

Try our Instagram Reel concepts information to create fascinating Reels and sustain with the competitors.

Instagram for enterprise statistics

Up to now, the advantages of Instagram for advertising and marketing your enterprise are clear. Let’s additional dive into these Instagram for enterprise stats to essentially perceive its worth:

19. Instagram is without doubt one of the high social platforms for making purchases

Instagram doesn’t simply encourage shopping for choices; it helps buy actions. Customers shortly go from discovering merchandise to purchasing them, all throughout the identical platform. The 2025 Sprout Social Index™ discovered that 29% of customers make purchases on Instagram. This makes it the third-most-used social platform for making a purchase order.

With Instagram Buying options making it simpler than ever to purchase immediately on the platform, we are able to count on these numbers to develop.

20. Gen Z customers flip to Instagram for buyer care

Instagram utilization amongst shoppers goes past discovering and shopping for merchandise. Individuals are additionally turning to the platform for his or her buyer help wants. Based mostly on The 2024 Social Media Content material Technique Report, 72% of Gen Z are almost certainly to make use of Instagram for buyer care over another channel.

This highlights the necessity to ramp up your social media buyer care efforts with Instagram as a key channel.

Instagram influencer statistics

Instagram’s place within the influencer advertising and marketing panorama continues to solidify. Which means many manufacturers are turning to the platform to execute their influencer advertising and marketing campaigns. Right here’s a fast take a look at some main influencer advertising and marketing stats for Instagram:

21. Instagram is a number one platform for influencer advertising and marketing

TikTok has surpassed Instagram as essentially the most used platform for influencer advertising and marketing. Nonetheless, Instagram’s recognition isn’t dying down any time quickly. The most recent stats reveal that 46.7% of entrepreneurs use it for influencer advertising and marketing.

Our 2024 Influencer Advertising Report additional affirms the platform’s effectiveness. Instagram ranks as one of many high platforms shoppers use to have interaction with influencers. Specifically, Gen X and Millennials are virtually two instances extra possible than Boomers to have interaction with influencers on Instagram.

22. Instagram influencers’ viewers tends to be youthful, majority falling between 18-34 years previous

Understanding viewers demographics helps manufacturers align influencer partnerships with their goal prospects. In line with our Sprout Social Influencer Advertising knowledge:

• 43.74% of Instagram influencers’ audiences are between the ages of 25 and 34, making this the biggest section.
• 28.67% fall into the 18-24 age bracket, displaying Instagram influencers’ recognition amongst youthful customers.
• Solely 6.86% of Instagram influencers’ audiences are 45+. This reveals that the platform is mostly much less efficient at concentrating on older demographics for influencer advertising and marketing.

23. Reels drive the very best engagement of Instagram influencer posts

Engagement charge is a crucial metric when assessing an influencer’s impression, because it displays viewers interplay and authenticity. In line with our knowledge from Sprout Social Influencer Advertising:

• The typical engagement charge per publish from an Instagram influencer in 2024 was 1.8%.
• Reels from Instagram influencers noticed the very best engagement charge at 2.08%, indicating robust viewers desire for short-form video content material.
• Carousel posts had an engagement charge of 1.7%, whereas picture posts adopted at 1.17%.
• Conventional video posts from influencers on the platform had the bottom engagement charge at 0.42%.

To get the additional mileage out of your Instagram influencer campaigns, maximize engagement by prioritizing Reels and carousel posts in your creator partnerships.

24. Most Instagram influencers are nano-influencers

In line with Statista, nano-influencers having 1,000-10,000 followers make up 76.86% of Instagram influencer accounts. Micro-influencers are the second hottest group, making up 18.23% of influencer accounts.

That is nice information for manufacturers, particularly with the recognition of nano-influencer advertising and marketing. It means manufacturers have an abundance of choices on the platform to seek out the proper influencers with the correct area of interest and engaged audiences.

25. Nano- and micro-influencers present cost-effective Instagram collaboration alternatives

Budgeting for influencer collaborations requires understanding the associated fee buildings for various influencer tiers. In line with our Sprout Social Influencer Advertising’s platform knowledge, right here’s what manufacturers can count on to pay per Reel on common to Instagram influencers:

• Nano-influencers (1K-10K followers): $55
• Micro-influencers (10K-100K followers): $300
• Mid-tier influencers (100K-500K followers): $2,750
• Macro-influencers (500K-1M followers): $7,500
• Mega-influencers (1M+ followers): $75,000
• Celebrities: $150,000

Collaborating with nano- and micro-influencers is a no brainer. Doing so has ‌a number of advantages. Not solely are they way more widespread to seek out and work with, however they’re additionally extra reasonably priced and have a tendency to yield ‌increased engagement as they aim extra area of interest audiences.

26. The U.S., Brazil‌ and India lead in Instagram influencer engagement

Instagram influencers’ engagement varies by area, with some international locations standing out in influencer interactions. In line with our Sprout Social Influencer Advertising knowledge, these have been the top-performing international locations by whole Instagram influencer engagements in 2024:

• United States: 189 billion engagements
• Brazil: 116 billion engagements
• India: 95.4 billion engagements
• Indonesia: 23.5 billion engagements
• United Kingdom: 22.1 billion engagements

After america, Brazil and India are the following hottest audiences amongst influencers on Instagram. Manufacturers with targets round reaching these international locations ought to think about Instagram influencers to succeed in goal audiences which can be native to those areas. The impression of ‌not simply assembly a purchaser’s curiosity but additionally referring to their native tradition performs a key function in constructing model belief and loyalty.

What do these Instagram stats imply to you?

Out of your content material to your promotion efforts—these important Instagram stats can inform your technique. You may work out what varieties of content material to prioritize and the right way to have interaction your model group on the platform. Try our Instagram advertising and marketing technique information to see the right way to benefit from these stats.

Instagram stats FAQs