In 2025 the panorama for social media platforms is altering. Customers are shifting networks and becoming a member of much more apps than earlier than. In accordance with The Sprout Social Index™, 30% of individuals plan to make use of social extra in 2025, whereas 56% plan to maintain their utilization the identical.
So what does this imply for manufacturers who need to join with their best prospects? It’s not merely a case of posting on each social media platform and hoping for one of the best. Completely different apps have totally different demographics, content material varieties, methods to have interaction and extra.
Maintaining with new and present platforms is crucial if you wish to have interaction your present neighborhood and develop it. This text will clarify one of the best social media platforms for enterprise advertising, so you possibly can choose one of the best ones on your social media technique. We’ve obtained the need-to-know stats—together with extra analysis from the Sprout Social Index—and insights from all the favored and rising social apps.
Why do you have to use social media apps for your small business?
Social media apps present the proper avenue for reaching your viewers the place they already are. The Index discovered that 93% of customers consider manufacturers ought to sustain with on-line tradition, and one of the best ways of doing that’s by means of actively managing social profiles.
Social media apps might help you determine who your viewers is, and perceive what they anticipate from you. You should use social media administration instruments to carry out superior strategies like sentiment evaluation and social listening to higher perceive your model’s fame and what your viewers really thinks. Social apps will also be used as a direct communication line along with your prospects, by means of engagement like feedback and messages.
These apps are the place conversations are taking place, and the place tradition is being pushed ahead. The extra your model engages on them, the extra you’ll join along with your prospects.
20+ greatest social media platforms for enterprise to spice up your technique
We’ve ranked this record of the 20 greatest social apps based mostly on their variety of month-to-month world lively customers. Nevertheless it doesn’t imply the apps with probably the most customers are proper for your small business.
Contemplate components equivalent to demographics, content material preferences, time spent on every platform and widespread dialogue subjects. Examine this to your target market to disclose the place your viewers is, and the way you should use a few of these platforms to attach with them.
1. Fb
Key Stats:
- Month-to-month world lively customers: Over 3 billion
- US customers: Over 179 million
- Common time spent per day (US): half-hour (2023)
- Largest age group: 25–34 year-olds
- Who ought to use it: Brick and mortar small companies (assume: native occasions and opinions) and nonprofits (assume: fundraisers) are two industries that stand out on Fb. It’s additionally helpful for creating totally different curiosity teams, providing customer support and social promoting.
Nonetheless reigning as one one of the best apps for social media worldwide, Fb is a community companies can’t afford to disregard. With 90% of customers having a Fb profile, in accordance with the Index, there’s a great probability your subsequent buyer is on Fb.
Fb messaging and opinions are an vital touchpoint between customer support and social media because it’s a key platform to satisfy prospects in search of help and solutions. Including a Fb chatbot by means of a device like Sprout Social can increase your conversational social messaging and responsiveness.
2. WhatsApp
Key Stats:
WhatsApp is the hottest world messaging app. For manufacturers, WhatsApp presents a chance to personally join with prospects all around the world, offering well timed help and real-time enterprise updates.
There are numerous choices for utilizing WhatsApp for enterprise, from customary buyer care to artistic advertising. For instance, Domino’s Pizza Indonesia elevated their gross sales by 72% in 2023 by utilizing WhatsApp.
3. YouTube
Key Stats:
YouTube is a perfect platform for manufacturers seeking to attain and interact with their viewers on the platform and in Google search. With the addition of YouTube Shorts, the community has created a number of methods to leverage video.
Of all of the social platforms, YouTube is the place folks spend most of their time. Edutainment is a content material issue, however you can too characteristic merchandise in visually interesting and fascinating methods. Chipotle makes use of their channel for brief movies and superstar options, however in addition they characteristic easy movies highlighting new dishes.
4. Instagram
Key Stats:
- Month-to-month world lively customers: Round 2 billion
- US customers: Over 159 million
- Common time spent per day (within the US): 33 minutes
- Largest age group: 25-34 12 months olds
- Who ought to use it: Journey, magnificence, style and well being/health are likely to do properly on Instagram. In case your model is all-in on influencer advertising, user-generated content material and short-form video, Instagram is essential.
Instagram is a high social media app globally and has spectacular attain in sure areas. For instance, it’s the most effective social media apps for manufacturers concentrating on UK adults. Because the desire for short-form video will increase, manufacturers have to put money into networks like Instagram the place this content material is king. Instagram can be a key place to faucet influencers and creators—which is very impactful for Gen Z and Millennial audiences. In accordance with The 2024 Social Media Content material Technique Report, 84% of social media customers who’re Gen Z or Millennial have an Instagram profile, probably the most out of all of the social media platforms.
The benefit of Instagram purchasing has additionally made the platform an ecommerce hub. Leveraging this characteristic might help you join with prospects whereas producing gross sales. Bassike, an Australian clothes model, frequently does this of their social media content material. Prospects can click on on regardless of the mannequin is sporting, be taught extra in regards to the gadgets and buy it for themselves in seconds.
5. TikTok
Key Stats:
- Month-to-month world lively customers: Over 1.5 billion
- US customers: 170 million
- Common time spent per day: 58 minutes
- Largest age group: 10-29 years outdated
- Who ought to use it: TikTok stays a fantastic possibility for companies concentrating on youthful demographics around the globe with video content material.
Recognized for brief movies, TikTok dominates as one of many high social platforms US customers spend probably the most time on—and it’s not the brand new child on the block. Displaying up with genuine content material on TikTok can construct belief with customers on the platform—73% of customers really feel a deeper connection to manufacturers they work together with on TikTok vs different platforms. Contemplating almost half of customers say TikTok helped them make buy selections, that belief can go a good distance.
H2 6. WeChat
Key Stats:
- Month-to-month lively customers: Over 1.3 billion (largely Chinese language-speaking)
- US customers: 1.5 million
- Common time spent per day: 80 minutes
- Largest age group: 22% of customers in China are between 31 and 40 years outdated, and 22.7% are 51+
- Who ought to use it: Manufacturers with a global presence and goal audiences who communicate Chinese language languages.
Half messaging app, half fee app, half life-style platform, WeChat’s social commerce integrations and excessive message capability have made it a component of on a regular basis life for customers—particularly in China. On the social connection aspect, WeChat customers ship greater than 45 billion messages each day. And on the monetary aspect, WeChat is a chief of cellular funds in China.
Customers can do all the things from reserving and paying for medical appointments to reserving taxis and tables at eating places. WeChat’s many app integrations make it straightforward to observe Official Accounts—principally, enterprise profiles. In actual fact, almost 50% of customers observe 10-20 Official Accounts.
7. Reddit
Key Stats:
- Members worldwide: 1.2 billion
- US customers: 221.19 million
- Common time spent per day: 34 minutes
- Largest age group within the US: 20-29 years outdated
- Who ought to use it: Reddit is a superb place to take heed to your neighborhood or be part of particular conversations.
Reddit is likely one of the greatest social media apps for visitors, with billions of visits per 30 days and over 100,000 interest-based communities making it a high social media platform. Since their cope with Google, (Reddit has allowed Google to entry their content material to coach their AI in return for extra visibility in search outcomes) net visitors has additionally elevated. It’s recognized for selling genuine connection, the place Redditors particularly search for and be part of conversations they will belief. Even in case you don’t be part of the dialog, listening to what Redditors are saying results in useful insights that you should use to enhance your model.
One distinctive Reddit advertising technique is internet hosting an AMA (Ask Me Something). The sport’s web site IGN hosted a giant AMA firstly of 2025 to debate how they evaluate video games with their Reddit followers.
8. LinkedIn
Key Stats:
- Members worldwide: 1 billion
- US customers: 190 million
- Common time spent per day: 34.8 minutes
- Largest age group: 25-34 years outdated
- Who ought to use it: Virtually each enterprise can profit from being on LinkedIn, notably in case you are a B2B firm.
Whereas LinkedIn is commonly related to B2B advertising, there are many the explanation why different manufacturers ought to think about growing their LinkedIn technique.
Because the world’s largest skilled community, it’s the most effective social media platforms for recruitment, thought management and lead technology. Manufacturers can hyper-target their skilled viewers utilizing wealthy demographic knowledge and interest-based filtering. It’s additionally dwelling to traders, making LinkedIn a useful useful resource for establishing investor relations and your employer branding technique.
It’s vital to notice, LinkedIn has lately switched up its content material model to incorporate short-form movies. This implies manufacturers can diversify their content material calendar and communicate on to potential prospects and future staff in an analogous model to TikTok, YouTube Shorts or Instagram Reels.
9. Telegram
Key information:
- Month-to-month world lively customers: 950 million
- US customers: 20 million
- Common time spent: 4 hours per 30 days
- Largest age group: 25-34 years outdated
- Who ought to use it: As a chat platform it ought to be used equally to apps like WhatsApp.
Like WhatsApp, Telegram provides enterprise accounts that can be utilized to work together with prospects immediately, in addition to deal with advertising immediately by means of the platform. Whereas it has a really low US consumer base in the meanwhile, it’s widespread in different areas, notably India. Firms that want regional customer support right here or in different nations with a lot of Telegram customers may benefit from creating an account.
Telegram is helpful for SMEs who need to give pre-set info to their prospects rapidly and routinely. Companies can set their opening hours and placement on a map so prospects can simply discover them and know once they’re open. There’s additionally an possibility for ‘fast replies’ that are shortcuts to extra info like menus, what’s in inventory, every day specials or reservations.
10. Snapchat
Key Stats:
- Day by day lively customers: Round 800 million
- US customers: 87.3 million
- Common time spent per day: half-hour
- Largest age group: 15-25 year-olds
- Who ought to use it: Companies that maintain in-person occasions or experiences can profit from utilizing custom-made geofilters or AR results on Snapchat.
Snapchat might be the most effective social media platforms on your model in case your viewers is especially Gen Z. With every day lively customers rising by 18% 12 months over 12 months, the platform’s reputation is rising with youthful crowds.
Snapchat has additionally leaned into augmented actuality with filters and AR purchasing. Contemplating that 92% of Gen Z is eager about AR purchasing experiences, Snapchat could possibly be a robust social media platform to amplify your merchandise to this viewers. The mobile-only UK financial institution, Starling Financial institution, used Snapchat to market to 18-34-year-olds and noticed nice success.
11. Kuaishou
Key Stats:
- Month-to-month world lively customers: Round 700 million
- Common time spent per day: 129 minutes (2022)
- Largest age group: 31-35 (in China) years outdated
- Who ought to use it: Kuaishou is a well-liked various to TikTok, with massive consumer bases in locations like China and Brazil. It ought to be thought of by manufacturers who’re very lively in these markets.
Kuaishou’s content material is brief video, much like TikTok’s, however apparently its largest age group is way older than TikTok’s. For manufacturers already creating short-form video, Kuaishou may symbolize a approach to leverage this format for an older worldwide viewers, contemplating the excessive viewer base and common time spent on the app.
Kuaishou isn’t accessible within the US in the meanwhile, however it may be very helpful so as to add it to your world social media technique when you’ve got regional accounts.
12. X (previously referred to as Twitter)
Key Stats:
X is likely one of the high social media apps for manufacturers maintaining with the newest developments. X additionally permits manufacturers to obtain direct viewers suggestions and questions. And being responsive can construct your model’s picture—X buyer care interactions result in a 58% higher perspective in the direction of manufacturers. Irish airways RyanAir is aware of the significance of buyer engagement. It usually posts light-hearted content material and is all the time accessible for audiences on X.
X has modified lots up to now couple of years following its rebrand. Manufacturers counting on X subsequently have to sustain with its altering options, in addition to how its consumer demographics are altering.
13. QQ
Key Stats:
QQ is an prompt messenger platform managed by Tencent, certainly one of China’s greatest tech firms. It has a younger consumer base in China, which stays its largest market by a substantial margin.
When you talk frequently with Chinese language prospects, think about beginning a QQ alongside a WeChat account. Tencent has additionally created worldwide variations of QQ which might be value monitoring, as these might develop in reputation and turn out to be a extra viable alternative for firms exterior of China.
14. Pinterest
Key Stats:
Pinterest is likely one of the greatest social media platforms for enterprise entrepreneurs with regards to recognizing rising developments and concentrating on area of interest audiences. It’s additionally customers’ go-to platform for inspiration and discovering new manufacturers—97% of high Pinterest searches are unbranded, and 85% of customers go to begin a challenge, like planning for a marriage or a birthday. And whereas nearly all of their consumer base skews older, Gen Z customers are rising on the platform.
Sprout makes use of Pinterest to curate content material round particular occasions and recommendation round social media administration.
15. Threads
Key Stats:
- Month-to-month world lively customers: 300 million
- US customers: 30 million
- Common time spent per day: 6 minutes (2023)
- Largest age group: Over 24 years outdated
- Who ought to use it: Threads works much like X, which makes it helpful for customer support and types making use of textual content content material. Although it’s nonetheless fairly new, manufacturers are beginning to experiment on the platform.
Because it’s managed by Meta, Threads additionally has plenty of interactivity with different Meta apps like Instagram.
Having a Threads account offers your prospects one other approach to talk with you, if Threads is their most well-liked text-based platform. UK-based grocery chain Lidl GB’s publish beneath is an efficient instance of how manufacturers use casual language to have interaction with their prospects.
16. RedNote
Key Stats:
- Month-to-month world lively customers: 218 million
- US customers: 3 million
- Common time spent per day: 18 minutes per go to
- Largest age group: Beneath 24 years outdated
- Who ought to use it: Although TikTok entry within the US has been returned, alternate options like RedNote are value contemplating, notably for manufacturers that additionally function in China.
RedNote is possibly one of many trendiest social media platforms in the meanwhile as its US customers exploded within the first few weeks of 2025. RedNote’s options mirror Instagram and TikTok’s, and it’s turn out to be probably the most widespread apps in China.
This implies manufacturers who noticed success on Instagram and TikTok may acquire related traction on RedNote. Nonetheless, it’s sensible to observe the platform within the subsequent few weeks to see if it turns into a high social media app for the US.
17. Tumblr
Key Stats:
Tumblr helps manufacturers flex their artistic muscle with quite a lot of content material codecs from textual content posts to photographs to movies and even audio content material. Manufacturers can attain their meant viewers, concentrating on customers based mostly on demographic info like location and curiosity. Gen-Z additionally makes up a whopping 48% of the microblogging website’s viewers.
Huge manufacturers like Disney have been recognized to make use of Tumblr to succeed in youthful audiences. They function an official Disney Pixar account, the place they share behind-the-scenes artworks and details about movies for his or her followers.
18. Discord
Key Stats:
- Month-to-month world lively customers: 150 million
- US customers: 23% of all visitors
- Common time spent per day: 17 minutes
- Largest age group: 25-34 years outdated
- Who ought to use it: Discord is usually a widespread app for speaking with prospects and digital distribution. It’s mostly utilized by firms and types that work in video video games.
Discord is a barely distinctive social media app, as it is rather neighborhood and chat-focused. Customers create or be part of teams based mostly on their pursuits and direct message one another by means of these teams.
When you work in video games, making a Discord chat is the proper approach to join along with your prospects. You may construct a neighborhood round your video games and get direct suggestions in your growth. Though Discord is seen as a gaming platform, any firm can create a Discord neighborhood, which is value contemplating in case you rely lots on suggestions out of your prospects.
19. Twitch
Key Stats:
Although Twitch is commonly related to gaming, it’s rapidly turning into the go-to platform for all issues live-streaming. At any given time there are hundreds of thousands of lively streamers on Twitch, making it an excellent platform for manufacturers seeking to goal youthful audiences like Millennials and Gen Z by means of dwell video.
20. Bluesky
Key Stats:
- Month-to-month world lively customers: 20 million
- US customers: 3.2 million
- Common time spent per day: Roughly 10 minutes
- Largest age group: Beneath 35 years outdated
- Who ought to use it: It could possibly be a good selection for manufacturers who need to take a look at new platforms earlier than they probably develop their consumer base.
Whereas Bluesky’s lively customers are nonetheless fairly low general, its development metrics are very constructive, with an nearly 100% improve in customers in October 2024. Although B2C manufacturers are nonetheless extra prone to be posting on Bluesky in the meanwhile (54% vs 12% B2B), 40% of B2B entrepreneurs plan to speculate their time on the social media platform transferring ahead. Seventy-three % of Australian entrepreneurs say their manufacturers are already posting on Bluesky.
Bluesky posts are text-based, and the corporate is concentrated on constructing an open neighborhood. This might make it a powerful direct communication channel for manufacturers sooner or later. A couple of manufacturers with robust on-line presence have already gained a following on Bluesky, just like the bookseller Waterstones.
21. Lemon8
Key Stats:
- Month-to-month world lively customers: 16 million
- US customers: 1 million
- Common time spent per day: 40 minutes
- Largest age group: 25-34 years outdated
- Who ought to use it: Lemon8 is a rising social media platform that’s partnered with TikTok. Content material on Lemon8 is generally designed to attraction to ladies and is lifestyle-focused, making it a sensible alternative for manufacturers particularly concentrating on ladies.
Lemon8 is a fast-growing platform, with a 120% improve in customers from 2023–24. It’s positioned as a trendier various to TikTok, with related quick movies and its partnership with the corporate.
It additionally adopts a Pinterest-style board view and matter tabs that vary from dwelling, style, magnificence, meals, wellness and journey.
22. Mastodon
Key Stats:
- Month-to-month world customers: 10 million
- Month-to-month lively customers: 1 million
- Common time spent per day: 5 minutes (November 2022)
- Largest age group: 25-34 years outdated
- Who ought to use it: Mastodon is one other microblogging platform, and could also be appropriate for companies in area of interest markets.
Mastodon is an open-source platform. It has a tight-knit neighborhood and is generally utilized by folks eager about software program growth or decentralized social media.
Its consumer base remains to be very small in comparison with different platform choices. However offering content material for this particular viewers can profit manufacturers concentrating on area of interest audiences.
23. Neptune
Key Stats:
- Month-to-month world lively customers: The platform is at the moment in beta testing
- Who ought to use it: Neptune is a brand new platform that’s attempting to face out from the group. It’s a great possibility for revolutionary manufacturers seeking to set themselves aside from their rivals.
Although Neptune hasn’t totally launched, it’s value keeping track of to see if its revolutionary method leads to a well-liked platform sooner or later. It’s constructed on a novel content material method, together with letting customers customise their algorithms with a concentrate on content material high quality.
Since social media modifications so usually, it’s all the time sensible for entrepreneurs to keep watch over attainable new apps. Who is aware of—in a couple of years, Neptune could be the following massive platform.
Discover one of the best social apps on your model
To construct buyer relationships that final, you first have to determine the place your viewers lives on-line. However figuring out which social media platforms your prospects frequent is just half the battle. You additionally want to grasp what makes every social media website tick and the principles of engagement.
Try our social media benchmarks by trade useful resource to successfully set benchmarks for your self on numerous social media platforms and inform your social technique.
