With a person base of over 1 billion folks (in response to LinkedIn’s firm web page), LinkedIn represents one of many world’s largest social platforms and the largest community constructed round work and employment. LinkedIn advertising is usually a extremely efficient technique for B2B gross sales, rising your model’s attain and constructing your repute.
To realize all of these outcomes, your LinkedIn efforts have to be seen by the appropriate folks. One dependable technique is utilizing the appropriate LinkedIn hashtags. Hashtags on LinkedIn are all the time evolving, so it’s vital to maintain tempo with what’s new and the way they’re getting used. We’ll stroll you thru methods to use hashtags on each a part of LinkedIn, together with feedback, posts, articles and your small business profile.
We’ve additionally listed 30+ of one of the best LinkedIn hashtags to make use of on the platform at present, so you’ll be able to be part of the appropriate conversations to jumpstart your LinkedIn advertising technique.
What are LinkedIn hashtags?
LinkedIn hashtags are key phrases or phrases that categorize content material. This makes it simpler for customers to seek out and have interaction with subjects they’re considering. You possibly can add hashtags to posts, feedback, articles, profiles and even pages on the platform.
Hashtags assist your content material turn into half of a bigger, dynamic dialog occurring on LinkedIn. They’re highly effective instruments for rising the visibility of your posts, reaching folks with comparable pursuits or in the identical business, and tapping into trending subjects.
Easy methods to use hashtags on LinkedIn
There are a number of methods you’ll be able to incorporate LinkedIn hashtags to extend your visibility. Let’s take a look at examples of how and the place to make use of them on the platform appropriately:
Easy methods to add hashtags to your LinkedIn enterprise web page
Creating and managing an efficient LinkedIn enterprise web page is step one in the direction of profitable LinkedIn advertising. When optimizing your web page, be sure you’re including related hashtags so it’s simpler for folks to seek out you.
LinkedIn enterprise web page hashtags have been modified to “Specialisms” in late 2024. To seek out this, navigate to your LinkedIn enterprise web page, choose Edit web page after which Particulars from the About part on the sidebar.
Scroll all the way down to the underside of this web page to seek out Specialisms. You possibly can add as much as 20 completely different phrases right here. Although they don’t have a #, they work the identical manner and assist your organization web page seem when customers make related searches.
Use this part so as to add key phrases related to your business. For instance, in case you work in advertising, add specialisms like “social media advertising”, “model design” or “social media content material”.
You can even add hashtags to non-public account pages, the place they’re referred to as “Abilities”. To vary these, click on the Add profile part button in your private profile, then choose Add abilities.
H3 Easy methods to add hashtags to your LinkedIn posts
LinkedIn’s publish creation interface makes it straightforward so as to add related hashtags to your posts.
To start out writing a publish, click on the Begin a publish button on the prime of your homepage. Whenever you wish to add hashtags, merely press the # key and write your chosen hashtag.
Through the use of a LinkedIn publish scheduler, you’ll be able to weave the hashtags naturally inside your publish content material or place all of them collectively on the finish in case you really feel they’re diluting your publish’s affect.
Easy methods to add hashtags to your LinkedIn articles
To put in writing an article, push the write article button on the prime of your homepage. Much like posts, simply use the # key so as to add hashtags.
Including related hashtags will increase your article’s publicity. You possibly can incorporate hashtags inside the physique of your articles or add all of them on the finish in order that they don’t interrupt the move of your content material.
You can even add hashtags to your posts whenever you share your articles. Right here’s an instance of what that might appear like:
Easy methods to add hashtags to your LinkedIn feedback
Lastly, you’ll be able to embody hashtags straight in your feedback when interacting with different folks on the platform. Right here’s an instance:
Attempt to all the time use hashtags naturally inside your feedback to keep away from trying like a spam bot. Additionally, use them sparingly or in no way in the event that they’re not extremely related to the subject.
Easy methods to discover new hashtags on LinkedIn
There are numerous hashtags to select from, so it’s essential know methods to discover the appropriate ones. Listed here are just a few methods for locating related LinkedIn hashtags.
Use the LinkedIn search bar
You possibly can nonetheless seek for hashtags utilizing LinkedIn’s search bar, although this function has modified previously few months. LinkedIn received’t suggest hashtags inside the dropdown of their search bar anymore, however related content material will nonetheless seem in case you seek for them.
Right here’s an instance under of a latest seek for #SocialMedia:
Manually trying to find hashtags isn’t as efficient because it was, so it’s best to use extra superior instruments to enhance your hashtag technique.
Utilizing social listening to establish developments
One such superior instrument is social listening. Monitor conversations and posts in your business, particularly involving thought leaders and influencers, to identify trending subjects. Observe the hashtags these persons are incessantly utilizing of their discussions.
For instance, when listening you may see top-performing posts in your business mentioning “worker advocacy”. On this case, you may begin experimenting with hashtags like #EmployeeAdvocacy to capitalize on this development along with your related content material.
Use a social listening resolution like Sprout Social to regulate particular subjects and key phrases.
Sprout aggregates knowledge on the mentions of your LinkedIn accounts linked to the platform. You can even acquire listening knowledge on feedback throughout linked accounts. Through the use of Dialog, you’ll be able to uncover key phrases and hashtags which might be getting used all through these feedback.
Sprout’s Dialog additionally helps you establish what your followers are speaking about, and from this knowledge, you’ll be able to refine an inventory of key phrases and hashtags to your account. Extra particulars on Sprout’s LinkedIn listening capabilities might be discovered on our assist web page.
Tricks to optimize your hashtags on LinkedIn
As LinkedIn continues to evolve, you have to optimize your use of hashtags and key phrases throughout profiles and posts to stay related, and increase affect and attain.
Listed here are some suggestions for methods to optimize your LinkedIn hashtags:
Mix hashtags with an efficient key phrase technique
Whereas hashtags are nonetheless vital on LinkedIn, adjustments made in late 2024 have pushed the platform extra towards typical web optimization. These adjustments embody eradicating options like following hashtags, itemizing them on profiles and now not displaying them within the dropdown search bar.
Hashtags must be mixed with a key phrase technique and social search finest practices. This consists of optimizing every part on your small business web page with key phrases associated to your business.
Some profile sections, like your Featured web page, are given a better precedence in searches. Be certain to pay explicit consideration to opitmizing these sections. With a content material technique centered on high quality, and utilizing hashtags and key phrases, you’ll be able to construct extra attain and engagement along with your LinkedIn posts.
Use LinkedIn analytics to refine your hashtag technique
One of many some ways hashtags are nonetheless helpful on LinkedIn is as an analytics instrument. Enhance your technique over time by understanding how the hashtags you’re presently utilizing contribute to your model’s visibility and engagement on the platform.
Use LinkedIn hashtag analytics to trace the efficiency of posts with particular hashtags. Entry the platform’s built-in analytics instrument or use third-party software program like Sprout for in-depth knowledge exploration and a visible perspective.
Based mostly on hashtag analytics, tweak your hashtag decisions for future content material. For instance, you may discover #DigitalMarketingTips is extra well-liked along with your audience than #MarketingTips. Or, you may discover sure hashtags enhance your attain however others get you larger engagement.
Use hashtags sparingly and strategically
Hashtags can simply be overused and find yourself being counterproductive. Spamming your posts with hashtags could make folks assume you’re a bot. Use a mixture of area of interest and well-liked hashtags to stability attain and focused engagement.
As a common rule, goal to make use of round 1–5 hashtags in your LinkedIn content material.
Right here’s an instance of a latest publish by Sprout. This solely makes use of a single hashtag, #CreatorEconomyLive, which hyperlinks on to the occasion the publish is selling. By solely utilizing this one hashtag, the publish stays related and centered on the occasion. It additionally means we’ll be capable to analyze how this and different posts associated to the occasion are performing by hashtag analytics.
Keep in mind that this rule doesn’t apply to extra keyword-focused sections in your profile, like Specialisms. For these, it’s best to add as many key phrases as are related to your business.
Write your hashtags for accessibility
Take into consideration accessibility whenever you use hashtags. In case your hashtag has a number of phrases, make certain to capitalize every of them, similar to #SocialMediaMarketing or #LinkedInMarketing.
This makes your hashtags simpler to learn particularly for folks utilizing display screen readers. Mix this with different social media accessibility methods so that everybody can have interaction along with your content material.
Experiment along with your hashtags
Rising on LinkedIn means it’s essential constantly take a look at and enhance your methods, particularly if LinkedIn lead technology is a main purpose. This consists of experimenting along with your hashtag technique.
Let’s say you’re within the monetary sector and commonly use #Finance. Add extra depth, relevance and attain by introducing area of interest hashtags like #FintechInnovation or #WealthManagementTips to posts and articles that align with these content material themes.
The advantage of testing completely different hashtags is you usually encounter key phrases that resonate extremely with particular goal audiences. You’re additionally capable of rule out hashtags which may not be working in addition to others—saving house for higher ones.
Monitor your competitors
Control your rivals to see which hashtags they’re utilizing and which of them appear to be working for them. Aggressive monitoring offers you a window into trending subjects and helps you discover and incorporate related hashtags into your individual content material.
As an example, in case you discover {that a} competitor is getting a lot of engagement with #DigitalMarketing, contemplate how you need to use this hashtag in your individual posts.
Does the hashtag align with an article you’re planning? Bear in mind, the purpose isn’t to repeat however to seek out inspiration and establish developments which you can adapt to your individual technique.
Additionally take a look at how they combine their hashtags, whether or not they use well-liked and area of interest combos, and whether or not they create branded hashtags for particular occasions or speaking factors. Understanding and making use of comparable combos can enhance the attain of your content material.
30+ of probably the most helpful LinkedIn hashtags in 2025
There are various examples of LinkedIn hashtags generally used throughout a number of industries. Utilizing these well-liked hashtags may also help enhance the attain of your content material, and get it in entrance of business leaders in your area.
It’s now more durable to evaluate how well-liked hashtags are as a result of LinkedIn has eliminated hashtag following. We’ve created this listing primarily based on earlier following metrics and our social media experience that will help you create your individual financial institution of helpful hashtags:
- #Hiring: helpful for recruitment, or for locating work
- #DigitalMarketing: helpful for all entrepreneurs, having over 27 million followers at one level
- #Innovation: has beforehand been the No. 1 {followed} hashtag
- #StartUps: helpful when speaking to founders or the start-up group
- #Sustainability: when speaking about inexperienced initiatives
- #Administration: when focusing on c-suite
- #Know-how: this was reliably one of many most-followed LinkedIn hashtags
- #SocialMedia: helpful when speaking about socials
- #Creativity: helpful when selling an attention-grabbing model launch
- #Investing: useful when focusing on buyers
- #Schooling: efficient within the business or when posting instructional content material
- #Future: when speaking about new concepts
- #Careers: when selling tradition or recruitment
- #Branding: when sharing model adjustments
- #Motivation: accompanying motivational posts
- #JobInterviews: sharing your private recruitment journey, or selling job openings
- #Regulation: when advertising to regulation corporations
- #B2B: when discussing B2B gross sales
- #SaaS: in case you work in software program
- #Financial system: when discussing cash
- #PersonalDevelopment: when sharing content material round particular person development
- #Management: when focusing on c-suite
- #Technique: when sharing skilled and enterprise recommendation
- #RemoteWork: when sharing distant working content material
- #HomeOffice: when working from dwelling
- #Design: when sharing visuals or in case you work in design
- #Cloud: in case you work in cloud options
- #Tradition: in case you’re selling work tradition
- #SocialNetworking: in case you’re attempting to construct your community
- #Journey: in case you’re sharing journey content material
- #DigitalNomad: in case you’re working as a nomad
- #Crowdfunding: to announce a crowdfunding marketing campaign
Keep in mind that trending hashtags on LinkedIn are all the time altering, so while these are a terrific start line to your LinkedIn technique, it’s best to make certain to watch hashtags in your business.
Elevate your LinkedIn hashtags technique
Hashtags can drive engagement to your LinkedIn posts and put it in entrance of the appropriate audiences. Begin by discovering the appropriate hashtags and place them strategically in your posts and articles to hitch related conversations occurring in your business.
Use Sprout Social’s LinkedIn administration instruments to take your advertising technique to the following degree. Take heed to your feedback, plan your content material calendar and analyze hashtags to continue to grow your attain throughout LinkedIn.
