60+ Social Media Video Statistics To Know

Movies have taken over content material on social media.

They’re dynamic, partaking and drive unbelievable outcomes. Actually, social networks throughout the board are dominated by video content material that showcases the newest developments. In accordance with the 2025 Sprout Social Index, in the case of maintaining with cultural moments, 51% of customers choose Fb and Instagram whereas 37% choose YouTube and TikTok—all social networks with video-focused content material.

In case you’re nonetheless not benefiting from this medium, your model is lacking out large time. On this article, we’ll share high social media video statistics from respected sources to tell your social content material creation efforts and spotlight the true worth of video.

Social media video advertising and marketing statistics

Anybody who’s scrolled by TikTok, Fb, Instagram Reels, LinkedIn or X (previously Twitter) just lately is aware of that movies play a serious half in your expertise with these social media networks.

Video has been a buzzword in advertising and marketing for years, and at present manufacturers are utilizing it to carve out devoted followings on social media. Do you know customers will retain 95% of a message watched on video versus solely 10% learn in textual content?

Understanding the newest information and developments is so vital for an efficient video advertising and marketing technique. It’s about figuring out what sorts of movies really cease the scroll, spark engagement and drive outcomes.

1. An amazing 89% of companies use video as a advertising and marketing device in 2025.
2. Quick-form video delivers the very best ROI in comparison with different advertising and marketing developments and can safe extra funding in 2025 than every other format.
3. Throughout platforms, short-form video is well-liked, however the superb size varies, in response to The 2024 Social Media Content material Technique Report. On Instagram and X, very quick movies (underneath 15 seconds) do properly; on TikTok, movies of 15-60 seconds are most well-liked; and on YouTube, longer movies (over 60 seconds) are hottest.
4. Sprout’s 2024 Content material Benchmarks Report discovered {that a} majority of customers, 81% of them, need to see extra short-form movies from manufacturers in 2024.

5. The common every day time US adults spend watching social video content material is growing. In 2024, social video platforms recorded round 52 minutes of every day engagement. In 2028, this quantity will attain 57 minutes.
6. Customers watched a mean of 17 hours of on-line video content material per week in 2023.
7. Amongst US customers, 79% of them choose watching movies on a smartphone, making it the highest gadget for digital video consumption.
8. A majority of entrepreneurs, (some 68%) who at the moment don’t use video plan to begin in 2025, in response to Wyzowl.
9. Explainer movies, that are the preferred video advertising and marketing kind in 2025, are favored by 73% of video entrepreneurs, in response to Wyzowl.
10. Greater than half of all video entrepreneurs (51%) have used AI instruments to create or edit advertising and marketing movies, in response to Wyzowl.
11. Video manufacturing is the second most typical service social media entrepreneurs outsource, following carefully behind paid social.

What this implies to your social media advertising and marketing video technique

Video will proceed to dominate social media, particularly short-form video. Entrepreneurs must double down on snackable movies optimized for cellular. Nevertheless, since general video consumption is predicted to develop, manufacturers must work more durable to create content material that stands out.

Be constant, monitor your efficiency and experiment to see what resonates along with your viewers. Pay shut consideration to what varieties of movies your viewers needs to see, similar to explainer movies. And should you’re new to creating movies, take into account outsourcing to video manufacturing specialists.

Bonus useful resource: We created a information and worksheet that can assist you lengthen the life and worth of a branded video by turning it into a collection of teasers, clips, GIFs and extra. Obtain it at present to make sure you’re getting probably the most out of your video belongings.

Obtain the information

Instagram video statistics

​​Instagram presents a wealth of video advertising and marketing alternatives. With codecs like Reels, Tales and posts, entrepreneurs have many choices in the case of sharing Instagram content material. Meta continues to broaden video choices on Instagram, with longer Reels as much as three minutes. The corporate can be providing main incentives for content material creators similar to money bonuses—an ideal purpose to create extra video content material.

Nevertheless, it may also be overwhelming for these much less skilled with the medium. The next social media video stats make clear the place manufacturers ought to focus their efforts on Instagram for max impression.

12. Customers are most probably to interact with short-form movies (lower than 15 seconds) and static photos when interacting with manufacturers on Instagram, in response to the 2024 Sprout Social Media Content material Technique Report.
13. Instagram customers spend 50% of their time on the app watching Reels.
14. In accordance with the 2025 Sprout Social Index, 29% of all social customers anticipate making extra purchases primarily based on one thing they noticed on Instagram in 2025.
15. Most social media customers say Instagram Reels and Tales are the video codecs they engaged with most, as researched within the 2024 Sprout Social Media Content material Technique Report.
16. The common Instagram submit will get 513.37 likes, 15.66 feedback and 19.79 saves.
17. Reels account for 50% of time spent on Instagram from customers, in response to Adam Connell.
18.  Some 56% of business professionals elevated their video actions on Instagram as of 2024.
19. Influencers discover Instagram Reels to be the most partaking varieties of social media posts, adopted by Instagram static posts then Tales.
20. Manufacturers posted 11% extra Reels in 2024 than they did in 2023.

What this implies to your Instagram video advertising and marketing technique

With Tales, Stay streams, Reels and in-feed movies, Instagram presents quite a lot of choices for social media entrepreneurs to contemplate. Nevertheless, with so many obtainable video choices, the important thing isn’t to pigeonhole your model into utilizing just one. Present worth by utilizing movies throughout networks to seek out your superb viewers whatever the tab they frequent most.

TikTok video statistics

TikTok has taken viral video advertising and marketing to new heights.

Nevertheless, with developments evolving at breakneck velocity, entrepreneurs must have a data-driven pulse on what performs on TikTok and the way their viewers is utilizing the platform. The social media video statistics beneath will make it easier to hold your TikTok advertising and marketing aggressive.

21. Half of TikTok customers purchased one thing after watching TikTok LIVE.
22. In accordance with the 2024 Sprout Social Media Content material Technique Report, when customers work together with manufacturers on TikTok, they’re most probably to interact with short-form movies, starting from 15-60 seconds lengthy.
23.  Some 74% of Gen Z customers would search extra details about a product after seeing a Dynamic Showcase Advert on TikTok.

24. Some 58% of TikTok customers store instantly on the platform.
25. TikTok movies are getting lengthyer. In 2024, the typical video size was 42.7 seconds. In 2023, it was 39 seconds.
26. TikTok is the second-largest social media platform for purchases, after Instagram, amongst Gen Z customers.
27. The common engagement charge of content material creators and accounts with over 10 million followers on TikTok was round 10.5%. Creators and TikTok accounts with decrease follower counts had a mean engagement charge of 9.74%.
28. Greater than 1 / 4, 28% of entrepreneurs, reported growing funding in TikTok content material in 2025.
29. The vast majority of social customers, 68%, have a TikTok profile. That quantity jumps to 86% of Gen Z and 73% of Millennials, in response to the 2024 Sprout Social Media Content material Technique Report.

What this implies to your TikTok video advertising and marketing technique

TikTok is Gen Z’s go-to platform for product analysis, procuring and extra. Manufacturers concentrating on youthful audiences ought to prioritize TikTok for product promotion—use codecs like LIVE and dynamic advertisements, and create partaking content material that highlights your merchandise/companies with out being salesy.

Remember that engagement charges for accounts with hundreds of thousands of followers should not too far forward of the engagement charges of smaller accounts. This reveals that customers don’t essentially react to sure accounts as a result of they’re well-liked. As an alternative, they work together with content material that appeals to them personally. It is a nice alternative for smaller manufacturers to face out.

X/Twitter video statistics

In case you’ve scrolled by your X feed currently, you understand video is integral to the community’s enchantment. Whether or not it’s a shiny model announcement, a blockbuster film trailer or a recording of your neighbors’ child snuggling their cocker spaniel, X customers interact with movies greater than every other content material kind. The social media video stats beneath supply insights into how manufacturers can leap on the bandwagon and use X/Twitter for advertising and marketing successfully.

30. In accordance with the 2024 Sprout Social Content material Technique Report, customers are most probably to interact with textual content posts on X, adopted by static photos after which short-form video (lower than 15 seconds).
31. 4 out of each 5 person classes on X now embody watching video.
32. Video views are rising at a mean charge of 35% yr over yr, in response to X.

33. X video advertisements which are 15 seconds lengthy garner 3 times greater completion charges in comparison with 30-second video advertisements.
34. Lengthy-form video is making a splash on X, with customers watching 130 years’ value of movies half-hour or longer.
35. Immersive Video, a latest X product, has greater than 100 million customers every day, in response to X.
36. X launched a full-screen video tab in 2025, obtainable to its 100 million+ American customers.

What this implies to your X/Twitter video advertising and marketing technique

Video is king on X, with the vast majority of classes together with some sort of video content material. And whereas different networks succeed with shorter movies (which additionally excel on X), this community is discovering that customers love watching longer movies which are over thirty minutes lengthy. Irrespective of the size of video, you’ll see growing X/Twitter engagement should you deal with content material that entertains, educates and excites your audience.

YouTube video statistics

Because the second-largest search engine (behind Google), YouTube, now greater than ever, permits manufacturers to showcase their distinctive worth propositions in an attractive approach.

However as a result of video is the one sort of content material supported, it may also be a bit resource-intensive for a lot of advertising and marketing groups. These subsequent few statistics lay out some insights to assist manufacturers optimize their YouTube advertising and marketing efforts.

37. Greater than 500 hours of video are uploaded to YouTube each minute.
38. Customers are 87% extra possible to take motion after discovering a services or products on YouTube.
39. In accordance with the 2024 Sprout Social Content material Technique Report, 51% of YouTube customers are most probably to interact with manufacturers’ long-form movies (longer than 60 seconds). Subsequent, 31-60 second movies are the second hottest format for model content material on YouTube.
40. The majority of customers (61%) say they’re extra possible to make use of YouTube versus different social websites to analysis manufacturers.
41. Viewers charge YouTube because the #1 platform for delivering personalised video content material.
42. Manufacturers can drive 3x better impression on buy intent by utilizing superior information in YouTube.
43. Over half of customers (53%) say YouTube Shorts Advertisements introduce them to new manufacturers and merchandise.
44. Per The 2025 Sprout Social Index, 76% of social media customers have a profile on YouTube.

45. To succeed in round 100,000 viewers by YouTube Advertisements, manufacturers must spend a mean of $2,000.

What this implies to your YouTube video advertising and marketing technique

YouTube is the place customers are going to study extra about your model—what you stand for, what you do and the way you do it. This presents a serious alternative for manufacturers that need to attain new audiences on this community. When drafting your YouTube video concepts, make sure you take into account each natural and paid movies. Customers are significantly influenced by each varieties of content material they see on YouTube, so the time to ramp up your efforts on this community is now.

Fb video statistics

Over the previous few years, Fb has expanded its suite of video choices. Its Watch possibility permits customers to view and interact with targeted video content material, whereas Tales supply an opportunity for manufacturers to attach and work together with their viewers.

Manufacturers may use Fb Stay to host stay occasions, give a peak behind the scenes or interact in actual time with their audiences. The next statistics spotlight alternatives for social media entrepreneurs to optimize their Fb advertising and marketing technique with video.

46. On Fb, customers are most probably to interact with textual content posts, adopted by static photos after which short-form video (lower than 15 seconds), in response to the 2024 Sprout Social Media Content material Technique Report.
47. Over 2 billion individuals watch In-Stream eligible movies on Fb every month.
48. Fb customers spend 50% of their time on the app watching movies.
49. Stay video at the moment dominates Fb, garnering 3x the median interactions in comparison with carousels, the following most partaking submit kind.

50. Most entrepreneurs (66%) use Fb for video advertising and marketing, in response to Wyzowl, making it the second-most well-liked platform for that function after LinkedIn.
51. Over half of all entrepreneurs (51%) discover Fb to be the best video advertising and marketing channel, after Instagram and LinkedIn, in response to Wyzowl.
52. Fb movies (Reels) have an common engagement charge of 0.08%, making them the third-most partaking submit kind on the platform.
53. Customers who watched underneath three seconds of a video advert on Fb created as much as 47% of the entire marketing campaign worth. Customers who watched a video advert on Fb for fewer than 10 seconds created as much as 74% of the entire marketing campaign worth.
54. 5 hundred million individuals use Fb Tales each day.
55. Fb video advertisements with speech had 3% extra conversions per greenback in comparison with video advertisements with out speech.
56. The overwhelming majority (74%) of Fb movies are watched with out sound.

What this implies to your Fb video advertising and marketing technique

With Stay video successful on the platform, entrepreneurs ought to prioritize real-time, interactive classes with their audiences. Fb Tales are additionally garnering quite a lot of views, and current a enjoyable, informal approach for manufacturers to get eyes on their choices. In the case of paid media, creating mobile-first advertisements can enhance Fb video metrics.

Lastly, since an enormous chunk of customers are watching Fb Reels with out sound, manufacturers ought to focus closely on visible storytelling and use captions and textual content overlays to make their content material extra accessible. For video advertisements, although, you’ll need to prioritize advertisements that embody speech.

LinkedIn video statistics

What began off as a buttoned-up community for skilled connections is slowly loosening as much as embody extra informal content material codecs, similar to short-form video and stay video in addition to video advertisements.

Manufacturers can have enjoyable with video whereas charming customers with entertaining clips on company life, work humor, relatable tales and a lot extra. These LinkedIn statistics will open your eyes to the other ways you may incorporate video into your LinkedIn advertising and marketing technique.

57. Over a 3rd of all social media customers (39%) have a LinkedIn profile, in response to the 2024 Sprout Social Media Content material Technique Report.
58. 1 / 4 of LinkedIn customers usually interact with model content material every day or extra, as discovered within the 2024 Sprout Social Media Content material Technique Report.
59. Movies are the most shared kind of content material on LinkedIn.
60. As per the 2024 Sprout Social Media Content material Technique Report, when interacting with manufacturers, LinkedIn customers are most probably to work together with textual content posts and static photos, suggesting video continues to be an rising medium on LinkedIn, leaving extra untapped potential on the desk for manufacturers to discover.
61. Movies garner the third highest quantity of impressions on LinkedIn, after polls and multiple-image posts, in response to Social Insider.
62. LinkedIn customers charge academic product info as the highest type of content material they need to see from manufacturers, as discovered within the 2024 Sprout Social Media Content material Technique Report.

63. Over 1 / 4 of entrepreneurs (26%) plan to extend their funding in LinkedIn in 2025, in response to Social Insider.
64. Customers will interact with video advertisements for almost 3x longer than different varieties of advertisements on LinkedIn.
65. Most B2B entrepreneurs (73%) say that video positively impacts their advertising and marketing return on funding on LinkedIn.
66. Stay video on LinkedIn will get 24x extra feedback than native video.
67. The common video watch time on LinkedIn is between 13 and 15 seconds.

What this implies to your LinkedIn video advertising and marketing technique

these social media video stats above, it’s clear that video is probably the most shared kind of content material on LinkedIn—which makes it a great way to get extra eyes in your model. Customers need to see academic product info from manufacturers, so make sure you create movies that inform customers about your merchandise in a charming approach. Customers love video advertisements, so should you’re planning paid campaigns, having a video advert is bound to garner engagement. Remember that customers get pleasure from interacting with stay video on LinkedIn, making it a sensible choice for model bulletins, product releases and different vital info.

How will you rework your technique with these social media video statistics?

Prepared to include what you’ve discovered from these social media stats into your video advertising and marketing technique? There’s lots to absorb, however the message from social media customers is evident: They love watching movies throughout networks and need to see extra video content material from manufacturers.

Since video content material creation will be useful resource intensive, it’s greatest to begin by establishing your targets for video on every community, after which choosing the kind of video format that’s greatest for attaining your targets.

This Social Media Video Metrics & Concepts Cheat Sheet will make it easier to get began, so you may get the very best outcomes out of your video advertising and marketing efforts.

And should you’re able to drive greater impression out of your social media efforts, make the most of Sprout’s free 30-day trial.