![The best way to Promote Your Etsy Store on Pinterest [UPDATED]](https://i0.wp.com/www.tailwindapp.com/wp-content/uploads/2023/04/how-to-promote-your-etsy-shop-Blog-graphic.jpg?w=1920&resize=1920,998&ssl=1 "The best way to Promote Your Etsy Store on Pinterest [UPDATED]")
As a gifted Etsy maker, it’s time to embrace the highly effective attract that Pinterest has to your prospects.
Observe these actionable suggestions and methods to learn to promote your Etsy store on Pinterest.
Pinterest customers have extra shopping for intent than the customers of some other social media community.
In reality, listed below are latest Pinterest Statistics which may persuade you much more that Pinterest is the place to your Etsy retailer:
- As of 2025, Pinterest has 537 million month-to-month energetic customers
- Pinterest reaches nearly half of the excessive earnings households within the US
- Gen Z is Pinterest’s quickest rising group of customers
- 96% of Pinterest searches don’t embrace a model — persons are open to attempting one thing new!
Between attractive buyers, displaying fastidiously crafted pictures, and harnessing the ability of a search engine, Pinterest is customized that will help you promote your Etsy retailer, sending patrons proper to your digital door.
(Writer word: This publish was initially written by Melissa Megginson. It was up to date in January 2025 by the Tailwind Advertising Staff.)
This can be a pretty simple course of and one thing you may positively do by yourself. We’ve got a full information to making a enterprise account on Pinterest that will help you get began!
When you’ve created your account (or if you have already got one) you may transfer onto creating your model with nice visuals and constructing out client-focused boards and Pins.
Creating Nice Visuals for Boards & Pins
We suggest beginning off together with your model aesthetic, then shifting into precise content material creation. Listed below are just a few knowledgeable pointers to get you began:
Create Lovely Pins
All of us choose a e-book by its cowl. Relating to visible platforms, we choose merchandise (and accounts) on the standard of their pictures and pictures.
The Lingua Nigra Etsy retailer does a fantastic job showcasing lovely images of their product Pins. This retailer brings character (and characters) into their pictures and portrays merchandise in easy settings that really feel actual.
In case you’re searching for a strategy to create gorgeous Pins like Lingua Nigra, then you need to take a look at our information to creating lovely Pins to learn to take your pictures to the following stage.
In order for you your entire Pins to look lovely, check out Tailwind Create! Our Create instrument lets you create dozens of Pins in minutes with glorious design and messaging. It‘s so easy!
Right here’s how simple it’s to create dozens of Pins out of your Etsy store in simply minutes with Tailwind:
Undertake a Pinterest “Type”
One factor that Etsy retailer Bittersweet Design Boutique does effectively is aligning their Pins with the model type. Regardless of which board you land on, every little thing feels cohesive.
Here’s a snapshot of Bittersweet Design Boutique’s account. Discover how all the Pins seem like they belong collectively?
When creating Pins, you’ll wish to maintain the identical total technique in thoughts. Guarantee that the Pins are high quality, with aesthetically interesting colours and pictures.
Undecided the place to start out? Try this analysis into probably the most used coloration schemes on Pinterest in 2025.
Selling your Etsy store on Pinterest begins with utilizing the best key phrases to draw your very best prospects. Tailwind’s Free Key phrase Finder Device makes it simple to find the phrases your viewers is trying to find, serving to your Pins and boards stand out.
With focused key phrases, you may create Pin descriptions and titles that drive extra site visitors to your store and improve your gross sales. Take the guesswork out of Pinterest website positioning and let Tailwind assist your Etsy store shine!
Maximize Area with Vertical Images
Embody vertical pictures on the finish of your Etsy itemizing pictures. This might help to keep away from points with Pinterest’s picture ratio not matching Etsy’s sq. pictures.
Whereas Etsy categorizes merchandise in good sq. columns and rows, Pinterest solely limits picture measurement by width. This implies it’s higher to Pin vertical pictures to say extra actual property within the feed.
Listed below are two of the identical pictures by Bittersweet Design Boutique. The photograph on the left takes up twice the quantity of house because the picture on the best. In a busy Pinterest feed, taking on double the visible house offers you twice the house to advertise your Etsy store!
PRO TIP:
Tailwind analyzed a million Pins searching for traits of viral Pins. Regardless of having panorama choices within the platform, on the subject of extremely saved Pins — vertical is essential!
Don’t be afraid of life-style pictures. Utilizing these extra pure, life-style pictures from Etsy works effectively on Pinterest. It’s an effective way to intensify your model and make it really feel actual and livable.
Do write website positioning descriptions to your posts. Guarantee that your Pins are focusing on search phrases that customers are trying to find. If you may get the best phrases down, you’ll get extra site visitors to these Pins.
Whereas Etsy categorizes merchandise in good sq. columns and rows, Pinterest solely limits picture measurement by width. This implies it’s higher to Pin vertical pictures to say extra actual property within the feed.
The best way to Get Extra Followers on Pinterest
Embrace Getting Saves (Repins)
All of us get a bit squeamish when somebody Pins our fastidiously crafted Etsy product to a Board referred to as “DIY,” “Craft Concepts” or worse, “Going to Make / DIY.” In reality, the concern of touchdown on considered one of these Boards retains a number of Etsy makers off of Pinterest.
Whereas the do-it-yourselfers hardly ever purchase, you by no means know what number of of their followers is likely to be searching for your actual product, or may not have the time (or the talents) to make it themselves. Moreover, their Repin and Pin engagement helps your Pin rank higher within the Pinterest algorithm. The Pinterest algorithm dictates which Pins everybody sees of their feed and in search outcomes. The extra Repins and engagement you get — even when it’s not in your very best Board — the higher your odds at displaying up in searches with potential prospects.
To be taught extra about which elements assist improve your Pin visibility, take a look at our evaluation of 1 million viral Pins.
At all times Pin On the Greatest Instances
The Tailwind Pin scheduling instrument comes with a built-in “Good Schedule” that retains you Pinning at the perfect occasions for engagement all through the day (protecting you top-of-mind together with your followers).
Don’t fear, we’re not completed but! Listed below are 4 extra suggestions for the best way to promote your Etsy store on Pinterest:
Professional Suggestions for Promoting on Pinterest from Etsy
Take Recommendation From Profitable Etsy Sellers
We took the time to speak to some profitable Etsy sellers in your behalf about how they use Pinterest (and Instagram) to advertise their Etsy outlets. On this FREE obtain, Etsy store homeowners share their secrets and techniques to Pinterest (and Instagram) advertising.
Obtain: “Social Media Advertising Secrets and techniques of Profitable Etsy Sellers”
Assume Like a Search Engine Marketer
A part of the ability of Pinterest as a advertising platform is in its twin operate as a search engine. Individuals go to Pinterest and seek for issues there. If you wish to promote your Etsy retailer on Pinterest it could be a superb concept to get within the heads of your potential prospects and work out what they’re trying to find on Pinterest.
- Brainstorm key phrases and key phrase phrases that your prospects would possibly search when searching for your merchandise.
- Use “auto-suggest” to conduct easy key phrase analysis. Merely begin typing within the key phrases you brainstormed to see what phrases are steered. Phrases might be steered that get searched usually.
- Take a look at the outcomes for these searches — they’re your competitors. Craft extra enticing Pins that higher meet the ‘search intent’ of these key phrases.
- Populate the data-pin-description of the pictures you share and your Pin descriptions with the key phrases you’re focusing on. It’s not as dangerous because it sounds… right here’s how.
- Create Pinterest boards that focus on the classes of key phrases you’re attempting to rank for and Pin your website positioning’d Pins to these boards.
Promote on Pinterest
Pinterest can be a highly effective paid promoting platform. If you wish to get close to speedy suggestions on which of your Pins carry out effectively, you may see their clickthrough price (CTR) within the Pinterest Adverts Supervisor. Our Pinterest Advert Rep recommends that you need to deal with campaigns with a CTR of 0.55% or larger.
Whenever you discover the Pins that generate clicks and conversions for you, it’s simple to extend their price range to achieve extra individuals. One in every of my favourite issues about Pinterest as an promoting platform is you can goal based mostly on search. Search intent is usually correlated with the intent to purchase (which is why search advertising is so fashionable normally).
Be Constant
You already know from operating your Etsy retailer that constructing a following and attracting prospects on the platform means regularly sharing new merchandise and rising your providing. Pinterest could be very comparable.
It is advisable to persistently share Pins and develop your boards to steadily improve your viewers.
By learning our most profitable accounts, we’ve found that accounts sharing between 20-30 Pins a day see probably the most progress. As soon as accounts go above 50 Pins a day that progress typically flatlines. On common, Tailwind members share 28 Pins per day!
Tailwind’s Pinterest scheduling instrument has helped greater than 100,000 bloggers and entrepreneurs grasp Pinterest. With lightning fast Pin scheduling, a sensible calendar that makes positive each Pin is posted at the absolute best time, and actionable analytics, we make rising on Pinterest simple.
