Right here at SPI, we discuss quite a bit about how the riches are within the niches—and Victoria Moll of Contempo Coding resides, respiration proof of the ability of area of interest advertising and marketing! Victoria has generated a gradual six-figure revenue and an enormous YouTube following within the area of interest subject of medical coding, primarily by means of her YouTube channel.
Does it get rather more niche-y than that?
Early in 2024, Victoria joined Pat on the SPI Podcast to share how she’s constructed a thriving enterprise that’s allowed her to stop her day job—one she’s operating on her personal phrases.
Massive Success in an Uncommon Area of interest: Medical Coding
When you consider potential aspect hustles, medical coding most likely doesn’t come instantly to thoughts.
It includes taking affected person prognosis, procedures, providers and medical tools information and changing it into standardized codes used for billing insurance coverage, monitoring statistics, evaluation, and extra.
Whereas it might sound dry on paper, Victoria has turned medical coding right into a profitable focus for her enterprise by injecting a wholesome dose of life into the content material she shares on her channel and her web site. She faucets into her background as a popular culture blogger to “carry this totally different spin” to medical coding subjects and pep up what is likely to be a snoozefest in lesser arms.
How YouTube Turned Her Launchpad
Although she began creating movies in 2017, Victoria’s YouTube journey actually took off through the pandemic, when she was working full-time as a medical coding auditor whereas operating her YouTube channel as a aspect hustle.
Throughout lockdown, Victoria turned a chat-box common on Pat’s every day “Revenue Stream” YouTube sequence, absorbing ideas and methods for instructing, lighting, reside streaming, and rising a web based enterprise by means of area of interest advertising and marketing.
“The Revenue Stream” supplied Victoria with an important alternative to give attention to leveling up Contempo Coding.
She arrange a correct residence workplace and tools and began researching the way to construct and have interaction an viewers on YouTube and benefit from instruments like key phrase optimization.
Stay streams turned a robust method for Victoria to show ideas, share her display screen, and have interaction together with her viewers in real-time. She would typically use a doc digicam—like a light-weight overhead projector—to stroll by means of examples in medical coding books.
She additionally realized to lean into the “enjoyable aspect” of her persona in her movies—which, alongside together with her experience and credibility, helped her channel shortly achieve traction. Contempo Coding now has over 100,000 subscribers, and Victoria’s Silver Play Button award takes delight of place within the background of all her movies.
Constructing a Profitable Product Line
Whereas her YouTube channel offers a wealth of free medical coding recommendation and tutorials, Victoria additionally monetizes her experience by means of on-line programs and applications.
She’s an teacher for the American Academy of Skilled Coders (AAPC) curriculum, which permits her to show programs for various medical coding certifications. Although annual licensing and per-student charges have been required (though she now not licenses their materials), it saved her from growing a complete curriculum from scratch.
On her web site, Victoria provides her personal specialty certification programs and persevering with teaching programs to assist of us advance their medical coding careers.
She’s additionally branched out into internet affiliate marketing by partnering with an training firm that provides a proper program for individuals trying to get began in medical coding.
A Resolution Filter for New Alternatives
With the success of her YouTube channel and product line, Victoria is recurrently juggling concepts and alternatives for brand new books, programs, channels, reside streams, and extra area of interest advertising and marketing methods. Because of this, she’s discovered that it’s straightforward to develop into overwhelmed.
She briefly provided on-line teaching, nevertheless it began getting in the best way of her content material creation.
Finally, she realized she wanted a method to consider potential alternatives and choose the perfect ones—so she developed a easy three-point filter:
- How am I on this alternative?
- How a lot time wouldn’t it require?
- How a lot income might it probably generate?
“If there’s one thing that hits all three of them, yep, that’s the one I’m going for,” Victoria says. “If not, okay, what’s the closest factor I can do?”
This new strategy has unlocked much more success for Victoria, permitting her to embrace new alternatives with out overcommitting or shedding curiosity.
Delegating for Extra Magic and Much less Overwhelm
Victoria brings a wholesome dose of self-awareness to her aspect hustle. She is aware of she doesn’t need to handle a group and is cautious about scaling too shortly, preferring to maintain her operation lean.
However she did rent somebody to deal with the time-consuming work of modifying her movies, which has optimized her workflow immensely—and helped add much more pizzazz to her content material.
“It was simply so worthwhile to seek out somebody who did it…I’ll make a degree, and I’ll gesture my hand out, and, like, sparkles will fly out of my hand… I might have by no means discovered the way to make that occur.”
Victoria’s fiancé, Chuoc, has even gotten in on the enterprise, serving to part-time with transport, reporting, and operating the family. Because of this, Victoria can preserve her circulation as a creator and teacher—with out the overwhelm.
Recommendation for Constructing a Model in an Unconventional Area of interest
Victoria’s success demonstrates that you could construct a profitable enterprise, even in an uncommon area of interest like medical coding. The important thing takeaways from Victoria’s success embody:
- Inject your persona and discover inventive methods to have interaction your viewers round your subject
- Do key phrase analysis and optimize your content material
- Discover totally different content material mediums like video programs, reside streams, and podcasts
- Discover methods to filter and prioritize new alternatives with out overextending your self
- Outsource modifying or different duties that drain your time and artistic vitality
- Faucet into your networks to seek out freelance assist
Most significantly, Victoria’s journey exhibits the riches that may be discovered by serving an unconventional area of interest market. Whereas medical coding might sound dry, her capacity to energise the topic and construct a rabid following proves there’s an viewers for nearly any subject if it’s packaged the suitable method.
You may say she’s cracked the code. 😉
