Jeremy Clarkson has revealed that the one factor saving him from monetary break at his new pub is promoting his personal Hawkstone beer and cider.
The previous High Gear presenter paid lower than £1m for the pub, previously often known as The Windmill, in Asthall, close to Burford in Oxfordshire.
He opened the brand new enterprise final summer season following the success of his Diddy Squat farm and accompanying farm store, that are on the centre of his Amazon farming collection Clarkson’s Farm.
Clarkson has beforehand revealed fears over making revenue on the farm, and in addition confronted backlash for the costs of food and drinks out there on the pub, with mains starting from £15 to £19 and pints for £5.50.
However Clarkson has revealed in a brand new Instagram put up that the “solely factor” saving him from monetary break is serving his personal beer and cider, from his brewery Hawkstone.
“Welcome to The Farmer’s Canine, it’s a pub I’ve had for about six months now, and I’ve labored out it’s a sensible method of turning £100 into about £94 utilizing nothing however costings,” he advised followers.
“The one factor that’s saving me from monetary break is the truth that we serve Hawkstone lager and Hawkstone cider.”
He then cheekily provided for different pubs to start out stocking Hawkstone, by providing 1000 free kegs of beers to any pub landlords who get in contact with him.
“In the event you’ve acquired a pub and if you wish to see if this technique works for you as effectively, get in contact with us at our web site, and if we just like the sound of your pub, if it’s the sort of place we wish to be in, we’ll ship you a free keg,” he mentioned. “88 pints of Hawkstone lager or cider for nothing.”
Clarkson has been no stranger to voicing the monetary hardship that farming and brewery companies face, since he delved into the world of hospitality and agriculture when he took over the Diddly Squat farm in 2019.
Clarkson launched his brewery firm Hawkstone Lager in 2021 – so opening appeared just like the pure subsequent transfer.
Regardless of being warned concerning the excessive variety of pub closures within the UK, how arduous it might be to earn a living by having solely a British meals menu and discovering employees post-Brexit, he believed “it’d all be superb”.
Nonetheless, Clarkson admitted in a column printed in The Occasions was hit with a distinct actuality – proudly owning a pub required hiring a complete kitchen of employees, serving employees and coping with an accident one costumer had within the
“It’s galling to see how a lot effort is required to make so little cash on the farm,” he mentioned. “It’s worse on the pub. The purchasers are coming. There’s no downside there. However turning their visits right into a revenue is nigh-on not possible.”
Final yr, the presenter described the entire strategy of changing into a pub landlord as “terribly aggravating” and mentioned there are lots of inconveniences that “you don’t take into consideration”.
