Shreddin’ at Shakey’s comes after Atlast Productions’ viral Jollibee present
Digital dance music is finest performed in golf equipment and bars, whereas rock typically finds its place in pubs or restobars. Just about all genres can refill every kind of stadiums and arenas. And but, we intrinsically affiliate particular sorts of music with sure locations and, in flip, shut ourselves to a world of music we’ve but to discover.
Who knew we’d get a rock gig in a Jollibee and Shakey’s, however Gab Garcia and Atlast Productions stand behind a group of younger indie skills, slowly pushing them into the limelight one household restaurant at a time.
Garcia is a music manufacturing scholar on the De La Salle-School of Saint Benilde. With Atlast Productions, he has been producing gigs for varied impartial artists since 2023. Held in your typical bar for probably the most half, phrase about their gigs have remained nicely inside their bubble till they organized one in Jollibee Vito Cruz final yr.
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A number of netizens related the viral present with the notorious Dennys Grand Slam and had been clearly amused by the selection of location greater than the rest. However for Garcia and buddies, selecting a household restaurant was extra than simply for kicks and giggles. It was to make use of and translate the a number of experiences distinctive to a Jollibee for a gig in contrast to another.
Image the everyday get together video games—the lengthy glad birthday greetings, the carry me’s, and the musical chairs—however within the context of a rock efficiency.
“I wished to deal with the occasion place as a part of the expertise. It’s like a birthday celebration along with your typical video games and prizes to win.”
And like a birthday celebration it was once we joined Atlast’s newest present, Shreddin’ at Shakey’s final March 7. The lineup included Of Mercury, Raki x Lumi, Nic Laforteza, Izzy Mariano, and Fitterkarma.
Why Jollibee? Why Shakey’s?
For Garcia, holding these gigs is mutually helpful to each events. The eating places acquire added social media traction and clients for the day, whereas the artists get to carry out on a much bigger stage.
“The truth that it’s in Jollibee and Shakey’s—it’s so contemporary, and it brings folks in. It places a highlight on our artists who aren’t on the market, and onlookers can come to see the present and discover good music as nicely.”
However it isn’t as disruptive to a restaurant as others might imagine—even when the performances and the sound examine occur throughout retailer hours. On our go to to the Shakey’s gig, the performances had been staged on the separate house typically reserved for birthday events. Behind a separate wall and utilizing much less highly effective amps and audio system, clients may nonetheless converse and revel in their meals in relative peace.
The truth is, Garcia emphasizes that each eating places are very simple to work with and are open to the concept of internet hosting a gig.
“That’s the principle rule. I used to be very clear with Jollibee and Shakey’s about what I wished to do. And so long as you’re in a position to say what you’re doing, and also you are available with actually good intentions, they’ll be okay with it. For instance, we’re not utilizing the most important amps, we’re utilizing a small drum equipment. I used to be forthcoming that we’re gonna be loud, however not too loud since they’ll nonetheless be having clients.”
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Constructing a group one household restaurant at a time
In the long run, Garcia and Atlast purpose to offer smaller artists with a platform they wouldn’t in any other case get wherever else.
“With every occasion I do, I ensure to incorporate new artists or somebody who’s not essentially on Spotify. It’s a gradual group we’ve been constructing for the previous yr or so, and I’m enthusiastic about how a lot we’ve grown so far.”
However, holding these at family-friendly eating places has additionally served as an necessary first step in bringing the music of the present era nearer to an older viewers.
“Extra persons are enthusiastic about coming and are even bringing their mother and father. This isn’t usually the case as a result of if you do gigs, mother and father are type of scared to go. In any case, it’s such a Gen Z place.”
And with how issues are going, who is aware of the place the following Atlast gig will probably be. Perhaps a espresso store or perhaps a buffet subsequent.
