The Field is opening in one other territory after TF1 snapped up the competitors actuality present. The French broadcaster turns into the most recent purchaser of the Norwegian format, which sees celebs exit a yellow field to face an unknown problem.
It’s onerous for brand new codecs to interrupt by way of, however typically a present comes alongside and grabs worldwide consideration, which has been the case with The Field.
The present was created by Norwegian producer Seefood. In an uncommon transfer, it’s promoting the present itself reasonably than handing it off to one of many main format distributors. The gross sales technique has proved profitable, with a flurry of offers for the format. Seefood has closed ten offers for the present, together with with ITV within the UK.
The present launched on TV2 in Norway, with a second season not too long ago greenlit. The format sees 12 superstar contestants locked into vibrant yellow containers. They do not know of the problem or recreation they are going to face the second the container opens. The one who overcomes the best variety of unknown challenges is said the winner of The Field.
“It’s a extremely authentic and modern idea that’s not like anything,” mentioned Julien Degroote, EVP Content material Technique, TF1 Group. “I’m satisfied that our viewers will love being shocked from problem to problem, and that they too will attempt to resolve the challenges in entrance of their TV units. The Field embraces the pattern in the direction of technique video games with a psychological dimension.”
Aleksander Herresthal, Creator and Government Producer of The Field added: “France is dwelling to a number of the most formidable and high-quality actuality productions, and I can’t wait to see how TF1 brings its personal signature model to the format. To have The Field land in seven international locations earlier than the primary season has even completed airing is past what we may have hoped for.”
