TikTok’s seeking to spotlight top-rated merchandise on the market within the app with the addition of a new “Most Liked” tag on standard merchandise.
As you’ll be able to see on this instance, TikTok’s Most Liked tag shall be displayed on objects which were well-received by different TikTok customers.
As defined by TikTok:
“Everytime you purchase on-line, odds are you hope your buy shall be as described, arrive on time, and reside as much as its expectations. Perhaps you heard a pal, colleague or member of the family communicate extremely a couple of product you have been contemplating shopping for, or give kudos to their buying expertise. That is what makes TikTok Store’s Most Liked badge so helpful. When perusing the platform, buyers can see which merchandise have earned a vote of confidence from those that have already purchased it – and are joyful they did so.”
The tags are very like your common star scores, although they’re extra particularly reserved for prime merchandise, primarily based on consumer suggestions.
TikTok says {that a} vary of measurables will issue into its Most Liked badge allocations, together with star scores, but additionally return charges, transport instances, and general customer support suggestions. As such, customers will help to enhance the buying expertise for others in the event that they depart suggestions on their bought objects.
Primarily based on these information factors, and general product reputation, TikTok could select to allocate the tag.
It’s one other step in TikTok’s broader in-stream buying push, which it’s nonetheless making an attempt to activate in Western markets. In-stream buying has been a giant winner for the corporate in China, the place on-line buying is a a lot larger a part of the buyer ecosystem (In 2023, greater than 1 / 4 of China’s client items have been bought on-line, versus 19.4% within the U.S., at a lot larger general gross sales quantity).
The native model of TikTok has been a beneficiary of that, producing over greater than $US500 billion in gross sales in 2024 alone. TikTok, by comparability, generated over $30 billion in complete gross sales in the identical interval.
However TikTok’s in-stream gross sales are rising steadily, particularly within the U.S., and given the scope of potential that it’s already seen in its homeland, you’ll be able to see why TikTok is eager to maintain making an attempt out extra buying choices and show markers within the app.
TikTok says that it’s now allotted the Most Liked tag to a spread of merchandise within the app, throughout quite a lot of TikTok Store classes, together with electronics, workplace provides, books, private care, magnificence, house items, trend, and consumables.
It could possibly be a great way to assist information shoppers on higher product buy choices, and assist TikTok generate extra gross sales in-app.
You possibly can learn extra about TikTok’s Most Liked badge right here.
