TikTok has printed a new analysis report, in partnership with Magna, which seems at how manufacturers can faucet into “tentpole” occasions, and maximize their advertising and marketing efforts in alignment with main topical traits.
Tentpole occasions on this context might be main sporting moments, just like the Olympics, or cultural occasions like Valentine’s Day. It may even relate to your personal product launches, with the information within the report highlighting how manufacturers can maximize curiosity round a broader theme.
And given the best way that individuals eat media is altering, there are various concerns to think about, and variable approaches relying in your target market.
As per TikTok:
“On TikTok, folks do not simply watch moments – they proactively form them, creating their very own takes, remixing traits, sharing reactions, and, in fact, searching for the occasion. And in contrast to conventional platforms, these conversations can begin weeks earlier than, attain new heights throughout, and maintain lengthy after the second has handed.”
The total report, which you’ll obtain right here, offers insights into how folks have interaction with main occasions, and what which means for advert attain
The report additionally highlights the variance in on-line platforms and conventional TV viewing, and the place the 2 intersect:
“41% of people that recurrently observe main tentpole occasions on [TikTok] had been TV’s hardest to succeed in: gentle and non-TV streamers. Why? As a result of, whereas TV confirmed what occurred, TikTok was the epicenter of the dialog – inviting each customers and types to be part of all of it.”
It additionally seems at regional variances:
The worth of influencers in tentpole advertising and marketing:
In addition to key advert approaches to maximise resonance round occasions:
There are some fascinating notes right here, which may assist to get you pondering on how one can maximize your advertising and marketing efforts round massive cultural occasions.
And whereas numerous the notes listed here are geared in the direction of larger manufacturers, with TV advert budgets, there are nonetheless some related factors that relate to any enterprise trying to hook into the hype surrounding massive occasions.
You’ll be able to obtain the TikTok/Magna tentpole occasions research right here.
