As TikTok continues to combat for its life within the U.S., the platform has immediately outlined the financial advantages that it’s delivered for the nation, with expanded information exhibiting that TikTok publicity is linked to over 28 million American jobs.
As per TikTok:
“As we speak, Oxford Economics revealed a brand new report measuring the variety of jobs benefited by TikTok. Over the past seven years, TikTok has turn into an indispensable platform for companies all throughout the nation, with 7.5 million companies on the platform using greater than 28 million employees.”
Based on the Oxford report, greater than 3.1 million U.S. jobs now straight stem from TikTok, based mostly on folks both creating content material for the platform, or managing TikTok accounts.
An extra 1.6 million employees straight profit from the app, with a complete of 4.7 million full-time roles straight tied to TikTok utilization.
The complete 28 million determine relies on the folks “employed in companies which have TikTok enterprise accounts.” So these 28 million aren’t reliant on TikTok, as such, however they do, no less than in principle, glean some profit from the app, increasing TikTok’s total influence on the U.S. financial system.
TikTok has additional extrapolated this information into new, state-by-state abstract sheets, showcasing the advantages for particular U.S. areas.
The thought of that is that TikTok supporters can use the information as proof to press their native representatives on saving the app within the U.S.
Which is an method that TikTok has been utilizing for a while, with the intention to strain the U.S. authorities to desert its pressured sell-off plans.
Although that’s largely educational now, because the TikTok unload invoice was authorised final 12 months, and went into legislation as of January nineteenth, 2025. President Trump has granted a 75-day extension to rearrange a brand new deal for TikTok to be offered to a U.S. companion (which ends early subsequent month), however the legislation has already been handed, after being voted on by the Senate.
So I’m not likely positive how lobbying your native consultant will assist at this stage, however should you needed to know the broader influence of TikTok in your area’s financial system, now you could find out.
Although, actually, that is considerably skewed logic from TikTok, and a misdirection from the actual considerations which have prompted U.S. officers to implement a sell-off of the app.
As famous, for years now, TikTok has sought to pitch Individuals on the advantages of the app, regardless of this facet by no means being in query, and by no means being a part of the priority surrounding the platform.
The precise concern is that TikTok is doubtlessly getting used to assemble information on U.S. residents, and sharing that with a international adversary (in China), and/or TikTok is disseminating pro-China materials to a major chunk of the American inhabitants.
We don’t know which is extra urgent, as cybersecurity officers have saved their briefings on the app prime secret. However one thing alongside these traces prompted elected representatives, in each the Home and the Senate, the vote for a ban of TikTok, by a cumulative 431 to 83 rely.
So it wasn’t shut, the overwhelming majority of U.S. officers had been spooked sufficient by these closed door briefings to approve the TikTok unload invoice, by an enormous margin.
And that has zero to do with how a lot the app contributes to the U.S. financial system.
As such, I’m undecided what the purpose of this new report is, nevertheless it does appear as if TikTok believes that it might nonetheless affect already settled U.S. coverage, and alter its destiny.
Which it might’t. I imply, actually, it in all probability solely must ship this report back to Trump straight, who could also be extra enticed to combat for the app by all of the greenback indicators.
However outdoors of Trump, of these along with his ear, it doesn’t actually matter what anyone else thinks at this stage.
You may learn the complete Oxford Economics TikTok report right here.
