Yeah, that non permanent ban on TikTok downloads within the U.S. doesn’t appear to have had a lot affect on the app’s momentum, primarily based on the newest app obtain charts from AppFigures.
As you may see, TikTok continued to high the general obtain charts in February, after seeing essentially the most downloads in January as properly.
That’s regardless of TikTok being technically banned within the U.S., as a result of Senate-approved sell-off invoice, which meant that the app wasn’t out there for obtain in America, on both iOS or Android, from January nineteenth by means of to February 14th.
In mid-February, U.S. Lawyer-Normal Pam Bondi offered official, authorized affirmation to each app suppliers that they’ll be protected from any future prosecution because of permitting TikTok to stay out there of their shops, which then noticed it made out there within the U.S. once more.
However total, the affect appears to have been minimal, with TikTok seeing elevated obtain momentum in South East Asia, significantly Indonesia, which offset any potential U.S. progress losses.
Although South East Asian markets usually are not as profitable for TikTok total. The platform generates round 40% of its total advert income within the U.S., whereas it’s additionally gaining momentum with its in-app procuring features amongst American shoppers.
So whereas it’s total person counts have remained regular, if not grown within the time that American customers have been lower off (Word: Individuals who had beforehand downloaded TikTok may nonetheless use it on this interval, it simply wasn’t out there for obtain), its income numbers would possible have taken successful.
However it’s seeking to develop its monetization push into extra areas, with the platform just lately rolling out TikTok Store to retailers in Mexico, whereas it’s additionally seeking to convey its reside procuring parts to manufacturers in Europe, Japan, and Brazil.
However if you happen to needed to know why TikTok appears so determined to stay within the U.S., regardless of the Chinese language authorities’s opposition to the U.S. push to pressure it into American possession, because of this.
When it comes to different obtain developments, ChatGPT rose two spots this month, whereas Threads stays in style on iOS.
On Android, not as a lot.
Why would that be?
I assume this factors to regional reputation. Android is the dominant working system in Europe, Asia, Africa, and South America, whereas iOS sees extra utilization in North America and Oceania. Presumably, this knowledge would recommend that Threads is gaining extra traction within the latter markets, however much less so in different areas.
However then once more, Threads chief Adam Mosseri just lately famous that Threads is doing “remarkably properly” in Japan, so it’s seemingly seeing regular progress in at the very least some Android-dominant markets as properly.
Simply not all of them, apparently. Threads is at present sitting at twenty second place on the Android downloads chart.
Aside from that, Meta continues to dominate, DeepSeek has dropped out of the highest obtain charts, and Temu curiosity has remained regular (low-cost beats good, if it’s low-cost sufficient).
Some attention-grabbing shifts within the broader social media panorama, however no main swings this month.
