LOS ANGELES:
Reruns of The Apprentice actuality present that propelled Donald Trump into the US nationwide consciousness, are displaying on Prime Video, the most recent indication of warming relations between the US president and Amazon tycoon Jeff Bezos.
Following a frosty few years between tech titans and the US president, the transfer is one other signal of a rapprochement that noticed key figures from Apple, Amazon, Google and Meta bag front-row seats at Trump’s January inauguration after making hefty donations.
Bezos has additionally sought to make his Washington Put up newspaper much less hostile to the president, ordering its opinion part to not run columns against “private liberties and free markets,” and quashing its deliberate endorsement of Democrat Kamala Harris earlier than the US election.
Amazon’s announcement comes after its streaming arm stated it could additionally air a behind-the-scenes documentary about First Girl Melania Trump.
The primary season of The Apprentice grew to become obtainable on the platform on Monday and by Tuesday was being marketed on the touchdown web page, the place it was displaying as “#6 within the US.”
Amazon stated new seasons would develop into obtainable each week till the seventh season, which can be launched in April.
In an announcement launched by Amazon, Trump welcomed the return of the present – of which he was a producer, and subsequently prone to acquire income from reruns.
“I look ahead to watching this present myself – such nice recollections, and a lot enjoyable, however most significantly, it was a studying expertise for all of us!” he stated.
Mark Burnett, the British-American producer thought-about the brains behind the format, stated he hoped the present would appeal to a brand new technology of viewers, 20 years after it first aired.
“The Apprentice is likely one of the greatest exhibits that I ever produced,” he stated in an announcement.
“The charismatic onscreen presence of President Donald J. Trump made it a bona fide hit! Now, due to Prime Video, an entire new viewers will expertise a brand new season each Monday.” AFP
